TikTok has earned a reputation for turning songs like Jawsh 685 and Jason Derulo's "Savage Love (Laxed - Siren Beat)" into Hot 100 No. 1 months after its initial release. Now, the platform is inviting artists to preview new music to fans directly within the app with the launch of its new "Watermarked" listening session series.
Every Thursday at 11:30 p.m. ET, a different artist will host "Watermarked" on TikTok LIVE, the app's hub for original live programming, to give users a preview of a new album before it hits streaming services at midnight. During each session, the artist will talk viewers through snippets of the album's key tracks and answer questions posed by fans in the comments.