People get confused when I talk about advertising music on Facebook and Instagram.
I don’t actually care about Facebook. I don’t care about social media.
 
I’d be thrilled to tell all of you to go and buy music ads on page 187 of Vogue Magazine, or buy billboard ads and outdoor media.
The only problem is… they’re massively overpriced.
People aren’t looking at billboards. They’re not paying attention to TV commercials. They’re not reading magazines. So in reaction to that low demand, those companies have increased the price of advertising to keep it ROI (return of investment) positive.
That means smaller companies have a few years to take advantage of these platforms before big companies start crowding in.
But first… businesses need to adapt their mindset to the “new world” of marketing. 
 
OUR TACTICS FOR FACEBOOK ADVERTISING
Here are some specific tactics we will use to run your campaigns in 2019:
1. CREATE 20 – 100+ AUDIENCE SEGMENTS
 
I’m creating 100 pieces of content around my personal brand Benjamin Keys Music per day.
And I’m still probably 4,000 short of what I should be doing.
Meanwhile, there are businesses out there are creating 4 pieces of content for the year, and they’re putting massive budget behind those pieces of content.
It’s much more impactful to segment your customer base into 20 – 100 segments, and create content specifically for each of those segments. For example, I’m not a huge fan of Milky Way candy. But if they targeted me on Facebook with a piece of content tied to the Grammys or Spotify Playlist, I’m interested.
You’ll be much more likely to get a reaction from your audience if you created content contextual to who they actually are and our job is to find that audience FOR YOU. 
Ads range from $1/Day to $5 for 30 days. 
Ads of your content will run on Facebook and Instagram timelines along with Facebook and Instagram stories. 
 
Based on your audience, expect to reach 100K-600K people per month.